The 23rd "National Eye Care Day" is coming on June 6. In recent years, the price of glasses has continued to rise, and the topic of profiteering in the glasses industry has once again attracted attention. "Workers Daily" reporter recently found in a visit, many consumers think that the eyeglass mart is a high-profit industry, but there is no way, can only accept the status quo.
May 20 to 27, the reporter has come to Beijing, Tianjin, Hebei and other places of some optical shops, found that the price of frames and lenses range from a few hundred yuan cheap, expensive is thousands of yuan, member customers can generally discount.
The shape, color, weight, quality of the frame, the thickness of the lens, wear resistance, radiation protection and other protective effects are all factors considered by the buyer of glasses. And with more features, the price has gone up. But for most consumers, only a period of wear experience to judge whether it is worth the money. "I don't know how much each feature should cost. Glasses are a necessity for me and I can't help but change them. Always think of one point of price and one point of goods, as a psychological comfort." Said a consumer in Beijing.
The eyewear market near Panjiayuan in Beijing is known for its affordability, and many eyewear shops get their goods from here. "They sell one or two hundred dollars of glasses to customers, and if we take them in bulk, dozens of dollars can be obtained." When we sell them in stores, the price will more than double." Mr. Bai, an eyeglass shop owner in Hebei who has been operating for many years, said that brand stores and chain stores purchase goods directly from factories. To a certain extent, the middleman is eliminated. From the glasses factory to the final retail, the profit is indeed relatively large.
For the problem of high prices, the owner of a optical shop in Beichen District of Tianjin told reporters that many big brands will give retail reference prices, and the discount that can be played in the store is also fixed.
In fact, in 2014, the National Development and Reform Commission issued a fine of 10 million yuan for the monopoly of lens enterprises such as Essilor, but so far, brand glasses are still limited to the minimum price of lenses.
The glasses shop owner said that in recent years, the quality of glasses has improved, the style has increased, the purchase cost and the operating cost are rising, which should be considered. "The rent has quadrupled in the last two years and accounts for half of my annual turnover."
Mr. Bai also said that the purchase of machinery, equipped with technical practitioners, after-sales service and other costs should be calculated into the cost.
However, many consumers have complained about the profiteering of the eyewear industry. "I don't know what the pricing standard of glasses is, the difference between expensive and cheap depends on a merchant's mouth." She is studying at a university in Beijing's Haidian district.
In this regard, many consumers say there is no way. One consumer said that this is the case across the industry, and there is no choice but to accept the merchant's pricing.
