Smooth lines and smooth texture full of one-piece lenses become a hot style in 2017, double-beam frame design elements in the brand application rate is extremely high, retro tone of the oversized round tortoise shell glasses are extremely popular, a little retro, a little delicate, a little literary ultra-thin frame glasses are also red half of the sky of the social network.
But most important of all, of course, is the re-emergence of the brand logo.
According to Vladimiro Baldin, global creative Director of Chevrono, in the last few seasons, the design of the glasses has focused on exaggerated geometry, negative Spaces (with special cuts or open Spaces in the lenses) and a mixture of various materials. "But now, we can often see the return of logos or visible brand logos for brands like Dior and Givenchy. Logos were ubiquitous in the 90s, but after years of 'understatement' and 'minimalism', they made a new wave in the 2000s. At the same time, shiny mirrors and unique shapes are still very important elements, and this element plays a similar role to the logo - highly emphasizing brand recognition.
This is of course related to the extensive performance impact of luxury brands in the past two years on a global scale. Both market demand and consumer psychology are changing under the influence of the global economic environment.
However, if you read from a macro perspective, the main reason for the popularity of glasses in recent years actually comes from the aging trend of the global population, as well as the improvement of education levels and literacy rates. The development of the Internet and social media has given this ancient product an unprecedented high frequency exposure. The popularity of selfies has also freed up the details and aesthetics of glasses. "Glasses also represent the perfect blend of medical devices and fashion trends." Vladimiro Baldin explained to Top Brands, "Glasses, more than any other accessory, gave people the opportunity to express themselves. They highlighted the two parts of the body that express themselves the most: the face and the eyes."
In fact, in the past, the bridge of taking off the glasses in the traditional movie is also confirmed from the side of a truth: wearing glasses can instantly change a person's image. The current trend is nothing more than a reversal of conventional stereotypes - making plain or stereotypical makeup look more interesting with glasses. Not throwing away an item, but buying it. If the focus is on a person's face, what can change style and temperament more quickly than a pair of glasses? It's easier and more convenient than changing makeup, which represents an opportunity for glasses.
This tests the designer's depth sensitivity and full understanding of the fashion world. "We have to pay close attention to and follow every trend from its infancy, from rising to peaking to falling, and finally to a level that is widely accepted by the public." Vladimiro Baldin began to participate more and more in the design of the brand's collection each season, because the brand had sent a clear signal that glasses products must be respected as other accessories, they are an integral part of the fashion industry.
